About

Éditaires takes a modern approach to beauty by focusing on how people actually live with, wear, and use the products in their cabinets and makeup bags. It is less about idealized perfection and more about everyday reality, the real textures, routines, and choices that shape personal style and care.

This platform shines a light on the beauty that exists beyond the spotlight, capturing honest moments and practical rituals. Through thoughtful storytelling and compelling visuals, Éditaires documents how beauty is experienced in daily life, from the products people reach for to the creative ways they express themselves.

Every feature is created with intention to reflect the evolving ways beauty is understood, worn, and celebrated today.

Perspective

At Éditaires, beauty is about authenticity, creativity, and individuality. The focus is on the textures of skin, the contents of makeup bags, and the rituals that bring confidence and joy. There is an appreciation for natural light, imperfect details, and the nuances that make each routine unique.

Éditaires observes and honors how beauty fits into real life, with all its complexity and diversity. The work moves at a thoughtful pace, aiming for quality, depth, and meaningful connection.

Who We Are

Founded by Juan Eckersley, a beauty art director with years of experience working in the beauty industry with legacy brands, Éditaires was created to bring a fresh, honest perspective to the conversation around beauty and beyond. It is a creative space that values both the artistry and the everyday realities of modern consumers.