Welcome to The Icons 2025, our first annual celebration of the formulas, textures, and innovations shaping the future of beauty. These awards recognize the products that genuinely resonate with our community. They are the skincare staples that create ritual, the makeup essentials that inspire confidence, the fragrances that transport, and the hair and bodycare favorites that elevate daily routines.

Every winner featured here has been selected with intention. Over the past year we reviewed submissions from brands of every size. We studied formulas, finishes, and efficacy. We considered sensorial experience and creative impact. Most importantly, we chose the products that moved our editors and captivated our readers. Below you will find the official winners of The 2025 Icons Beauty Awards. Each product represents quality, creativity, and meaningful innovation. Together they tell the story of a beauty landscape that is more thoughtful, more expressive, and more inclusive than ever.