All About The New Ludovic de Saint Sernin’s ZARA Collection

Images via Ludovic de Saint Sernin, ZARA

Ludovic de Saint Sernin brings his signature sensuality to the global stage with a bold new collaboration at ZARA. The result is a wardrobe made for real life that transforms effortlessly into the thrill of New York nights.

Paris based designer Ludovic de Saint Sernin has unveiled a bold new collaboration with ZARA, making his unmistakable vision accessible to a global audience. The collection is a celebration of urban glamour and unapologetic sensuality. It takes cues from the city that never sleeps, embracing the electric energy of New York as both muse and backdrop.

De Saint Sernin describes the collection as his idea of the perfect wardrobe. He explains that each piece is crafted with quality and personality and something he wants to wear himself, alongside the friends he admires, and ultimately the wide public he now invites in. The wardrobe is designed to navigate from day into evening effortlessly. Crystallized tanks meet coated low slung denim while mesh and leather silhouettes shift naturally into late night.

The aesthetic is unmistakable yet truly accessible. Chrome studded accessories play a starring role, with belts, gloves and heels mirroring both the glow of street lights and the steel of the city. Materials range from pony hair and leather to silk and sheer mesh, each chosen to preserve a sense of luxury.

Inclusivity sits at the core of the design language. De Saint Sernin’s commitment to gender fluid styling is reflected throughout the collection, where men and women share codes of sexuality and self expression. The palette remains grounded in his signature mix of black, white, brown and red, striking a balance between familiarity and global resonance. He also describes this partnership as a personal dream fulfilled, remembering the excitement of shopping at ZARA as a teenager and now witnessing his name on its labels worldwide.

The campaign, photographed by Gordon von Steiner in New York, sets the mood with models including Amelia Gray Hamlin and Alex Consani moving through the city as the daylight fades. The streets add both grit and grandeur, visually reinforcing the spirit of the collection. Price points range widely from $26 USD to $1,399 USD, allowing a wide spectrum of shoppers to participate in this moment.

In the end this collection is not simply about what you put on your body. It is about the feeling that follows. It is the spark that appears when confidence meets curiosity and personal style meets possibility. For those paying attention to where high fashion is heading this collaboration signals something important. Luxury does not have to whisper. It can open its arms and invite everyone in.