Dakota Johnson Redefines Effortless Sensuality in New CK Campaign
Images via Gordon von Steiner/Calvin Klein
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Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign, modeling the brand’s signature underwear and denim. The new images capture her relaxed, effortlessly chic style.
Dakota Johnson is stepping into her Calvins as the face of the brand’s Spring 2026 campaign. The actor appears in a new series of images photographed and directed by Gordon von Steiner. The campaign captures Johnson in relaxed and intimate scenes that feel more like real moments than a traditional fashion shoot.
In the campaign, Johnson wears a mix of Calvin Klein essentials including ultralight bras, cotton underwear, and nineties inspired denim. The pieces are simple and easy to wear, from relaxed baggy jeans to classic black underwear. The styling stays minimal, allowing the focus to remain on the clothes and Johnson’s natural presence.
The images unfold through scenes that feel calm and familiar. In one photo Johnson lounges by the pool with a book while wearing a black bra and denim. In another she sits casually on a grand piano in loose jeans. There is also a playful shot of her leaning over a billiards table wearing simple underwear. The setting feels relaxed and comfortable, like a quiet afternoon at home.
For Johnson, the campaign reflects the way she actually lives. “When I get home, I take off my pants… so I’m in my underwear in my house all the time,” she said. “That’s just who I am.”
She also explained that the project connected with how she feels about confidence and comfort. “I love that this campaign celebrates being comfortable, free and sexy on your own terms,” Johnson shared.
Denim also plays an important role in the campaign, which fits Johnson’s personal style. She says she often gravitates toward relaxed jeans that feel easy to wear. “I love a baggy jean because it just makes an outfit,” she explained.
The result is a campaign that feels simple, relaxed, and very much aligned with Johnson’s personality. Instead of dramatic styling or complicated sets, the images focus on everyday pieces worn with ease. With Dakota Johnson at the center, Calvin Klein once again shows the lasting appeal of great denim, well designed underwear, and effortless chic style.
Here are our top picks from the new collection featured in the campaign:
