Fara Homidi Beauty’s Latest Launch Feels Fresh
Images via Fara Homidi Beauty/Zoë Ghertner
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Fara Homidi Beauty’s new sunglasses launch is blending beauty and fashion in a way that feels surprisingly fresh.
Fara Homidi Beauty’s new Arenal sunglasses feel very different from the typical accessory launch attached to a beauty brand because they actually connect back to makeup itself. The low-riding frames were intentionally designed to reveal the eyeshadow above the sunglasses instead of covering the eyes completely. That detail perfectly reflects the brand’s overall philosophy, where beauty and fashion are meant to work together rather than exist separately. Instead of releasing random merchandise for extra exposure, Fara Homidi Beauty created an accessory that enhances the makeup experience itself, which is part of why the launch already feels more thoughtful and fashion-aware than many celebrity or luxury beauty collaborations.
The move also makes a lot of sense when looking at Fara Homidi’s career background. Before launching her beauty line in 2023, she worked as a makeup artist with major luxury fashion houses including Miu Miu, Gucci, Loewe, and The Row. That fashion influence is visible throughout the entire brand, from the refillable sculptural packaging to the editorial-style campaigns and highly curated product lineup. Fara Homidi Beauty’s approach has been previously described as “slow beauty,” meaning the brand focuses more on intentional releases and craftsmanship instead of constantly flooding the market with new products. That slower and more image-driven strategy has helped them quickly gain credibility within luxury beauty spaces while expanding through retailers like Sephora, Selfridges, Mecca, and Violet Grey.
What makes the sunglasses launch especially interesting is how well it taps into the way younger luxury consumers shop today. People are no longer buying beauty products in isolation. They are buying into aesthetics, moods, and lifestyle identities that stretch across makeup, fashion, accessories, and even social media imagery. The Arenal sunglasses lean heavily into that idea. The frames were inspired by sleek ‘90s silhouettes and named after Costa Rica’s Arenal volcano, giving the launch a cinematic, vacation-like energy that feels connected to bronzed skin, glossy lips, and editorial beauty styling. Instead of relying on loud logos or obvious branding, the sunglasses communicate their identity through shape and atmosphere, which feels much more aligned with how luxury consumers are gravitating toward chic, design-focused products right now.
The exclusivity of the launch also adds to the marketing strategy. The sunglasses are currently available exclusively through the brand’s website, and only available for US orders right now. That limited release approach creates a stronger sense of desirability while keeping the launch closely tied to the brand’s own platform instead of immediately placing it through larger retailers. In a beauty market filled with endless collaborations and fast product drops, Fara Homidi Beauty’s sunglasses feel successful because they do not come across as forced or overly commercial. Everything about the release feels connected to the brand’s existing world, which is exactly why people are paying attention to it.
FARA HOMIDI BEAUTY
Sleek low riding sunglasses hand crafted in Italy. Designed to enhance and complete any makeup look, grazing just below the arch of the brow. Arenal Sunglasses are made from the highest quality acetate with durable, five-barrel hinges. Housed in a bespoke vegan leather puffer pouch secured with a discreet magnetic closure and including a premium microfiber.
Made in Italy, Vegan