Hailey Bieber Is the New Face of DKNY Spring 2026

Images via DKNY

Hailey Bieber steps into the spotlight as the face of DKNY’s Spring 2026 campaign, bringing an effortless confidence that feels distinctly New York.

Hailey Bieber has returned as the face of DKNY for its Spring 2026 campaign in a way that feels both effortless and deeply rooted in the spirit of real style. The campaign reveals her at the center of a striking black and white photo story set in a raw artist loft that evokes the lively creative world of New York in the 1960s. The imagery plays with the idea of “fame as an art form,” capturing fashion in motion and celebrating a woman confident in her own skin.

What makes this campaign special is the way it blends simplicity with personality. Hailey wears staples we all recognize and want in our own closets. Classic trench coats and tailored pants sit alongside soft denim shirts and relaxed jeans. She pairs oversized tops with delicate bras and delivers a confident off duty feel that feels both intimate and stylized. One of the special pieces is the return of the “Naked Dress,” a silhouette made famous in Sex and the City and included here with a fresh sense of timeless ease.

There is also an element of playful homage to the city itself. Pinstriped dresses and ’90s inspired blazers are topped with a collaborative New York Yankees cap designed with DKNY, adding a touch of attitude that feels rooted in street style rather than strictly runway fashion. These wardrobe moments read as part of a woman’s daily life rather than something distant or untouchable.

The Spring 2026 campaign feels like a quiet celebration of style that is lived in and lived with rather than posed or polished to perfection. It captures the effortless confidence of a woman in motion, moving between moments and spaces with ease. With Hailey Bieber leading the story, DKNY reminds us that fashion can feel both personal and profound while still feeling completely accessible.