Inside Martha Stewart’s New Skincare Brand Elm Biosciences

Image via @marthastewart48

Martha Stewart is entering the beauty world with Elm Biosciences, a science‑driven skincare brand she has spent five years creating in partnership with top dermatologists and researchers.

Martha Stewart has never been one to slow down or settle. Known for building an empire through relentless curiosity and determination, she is now taking on a new challenge at 84, stepping into the beauty world with Elm Biosciences, her first skincare brand. Launching September 17, 2025, the line is the result of five years of research, meticulous development, and collaboration with some of the most respected minds in dermatology and skincare science.

She partnered with New York–based dermatologist Dr. Dhaval Bhanusali, recognized for creating some of today’s most successful beauty lines. Together they brought in more than 350 dermatologists, scientists, and researchers to ensure every detail was grounded in science. Their shared mission is to bring advanced skincare innovations from the lab into your hands in a way that feels approachable and effective.

Rather than overwhelming customers with an extensive lineup, Stewart decided to keep the launch focused and purposeful. The debut features just two products, one designed to care for skin from the outside and one to support it from within. The A3O Elemental Serum ($135-$150 USD) is a concentrated antioxidant treatment created to help with UV damage, dehydration, uneven tone, and irritation. The texture is smooth, the scent is subtle, and Stewart describes it as a joy to use each day. The Inner Dose Daily Skin Supplement ($50 USD) works internally to target the underlying causes of skin aging such as inflammation, oxidative stress, and hormonal changes. Used together, the two products offer a simple yet complete approach to maintaining healthy, vibrant skin.

Stewart has been using both products throughout their entire development. She credits them, along with her disciplined approach to wellness, for her healthy and radiant complexion. Her daily routine includes clean eating, regular exercise, sun protection, and a consistent skincare regimen. She is open about occasional cosmetic enhancements such as light filler and Botox in small areas, but emphasizes that she has never had surgery. For her, the goal is to keep skin looking its best naturally rather than attempting to reverse time.

Although she is candid about her age, Stewart does not see Elm Biosciences as a traditional anti‑aging brand. She believes in intentional skincare for living well and aging well, and she sees a need for products that work for mature skin without feeling outdated. Her vision is for Elm to be just as relevant to someone in their thirties as it is to someone in their seventies. In her view, good skin is a lifelong investment that requires consistent care and attention.

Elm Biosciences stands out for its blend of science and sensory pleasure. The formulas have been refined not only for their performance but also for the way they feel and look, from the silky finish of the serum to the soft, calming tone of the supplements. Stewart hopes this thoughtful approach will appeal to anyone who values quality and effectiveness in their skincare.

The brand will be sold exclusively through its own website, with early access available now for those who sign up. For Stewart, Elm Biosciences represents more than a new business venture. It reflects the philosophy she has embraced her entire career, one that values well‑made products, consistent self‑care, and the understanding that how you care for yourself today will shape the way you look and feel in the years to come.