Inside Sofia Richie Grainge’s Debut SRG Label
Images via SRG
With SRG, Sofia Richie Grainge turns her effortless style into a refined collection made for everyday sophistication.
Sofia Richie Grainge has stepped into the world of fashion design with the debut of her clothing label, SRG, created in partnership with Revolve. The collection captures the calm sophistication and effortless polish that have come to define her personal style. It is an expression of quiet luxury interpreted through timeless silhouettes, soft tailoring, and subtle color palettes that speak to modern femininity.
The launch of SRG marks the fulfillment of a vision that Richie Grainge had carried for many years. The collection was born from her desire to create a wardrobe that reflects both ease and elegance, a balance she has always embodied. During the design process, she considered how women live today and imagined clothing that could move easily from intimate evenings at home to meetings or events without feeling overstated. The pieces were designed to suit every part of life while maintaining a sense of calm confidence.
SRG’s debut features over fifty pieces that highlight structure and softness in equal measure. There are relaxed trousers, fluid dresses, fine knits, and outerwear that combine luxurious materials with precise construction. The palette is built on refined neutrals and earthy tones that convey a sense of permanence rather than trend. Every item is meant to feel comfortable, wearable, and lasting, representing a lifestyle that values subtle expression over display.
At the heart of SRG lies an appreciation for craftsmanship and material quality. Each garment was created with attention to texture, drape, and the tactile experience of wearing it. Richie Grainge envisioned clothing that feels natural on the body and becomes a trusted part of one’s wardrobe. The result is a collection that invites wearers to dress with intention and simplicity.
The line is available through Revolve, FWRD, and the brand’s own website. Price points range from around two hundred fifty dollars for everyday essentials to nearly two thousand for investment pieces. While SRG occupies a luxury space, its philosophy centers on accessibility through longevity. The brand seeks to provide garments that can remain relevant beyond a single season, aligning with the shift toward sustainable consumption through thoughtful design.
For Richie Grainge, SRG represents more than a business endeavor. It is a personal statement about growth, self-awareness, and the importance of authenticity in style. Over time, her aesthetic has evolved toward restraint and refinement, qualities that define this first collection. SRG captures that evolution and transforms it into a distinct visual language built around ease, structure, and timeless appeal.
The designer’s approach also reflects her understanding of the modern woman’s wardrobe. She envisions SRG as a collection of essentials that can be worn repeatedly and styled effortlessly, pieces that maintain relevance through changing trends. Her focus on versatility ensures that the collection remains adaptable to both lifestyle and mood.
Looking ahead, Richie Grainge intends to expand SRG with new categories that continue the brand’s minimalist philosophy. The goal is to build a lasting foundation rather than chase seasonal novelty. Each addition will uphold the same values of refinement, comfort, and longevity that shaped the debut.
In an industry often defined by noise and spectacle, SRG offers a quiet alternative. The collection embodies a form of luxury that feels intimate rather than distant, thoughtful rather than performative. It invites a new way of dressing; one that prioritizes calm confidence and enduring beauty over excess and display. Through SRG, Sofia Richie Grainge has created not only a clothing line but a reflection of a lifestyle grounded in grace and self-assurance.