Marco De Vincenzo Steps Down as Creative Director of Etro
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Marco De Vincenzo is leaving Etro after nearly four years as creative director. His exit marks a new chapter for the Italian fashion house.
Marco De Vincenzo is stepping down as creative director of the Italian fashion house Etro, bringing an important period in the brand’s recent history to a close. The designer took on the role in 2022 and became the first person outside the founding Etro family to lead the creative direction of the label. His appointment represented a turning point for a house known for decades for its distinctive paisley patterns, bohemian spirit, and deep connection to textile craftsmanship.
During his time at the brand, De Vincenzo worked to reinterpret Etro’s heritage in a way that felt relevant to a new generation of fashion consumers. His collections leaned heavily into color, texture, and playful pattern mixing. While the house has always embraced decoration and richness in its designs, he approached these elements with a more contemporary sense of experimentation. Fabrics were layered in unexpected ways and silhouettes often carried a sense of movement and spontaneity that reflected the designer’s interest in visual storytelling.
Before joining Etro, Marco De Vincenzo had already established himself as a respected figure within Italian fashion. After studying design in Rome, he built experience within the industry and eventually became known for his unique approach to color and materials. He launched his own label in 2009 and quickly gained attention for collections that combined intricate fabrics with bold visual ideas. His background also included a long collaboration with Fendi, where he worked on leather goods and developed a strong understanding of luxury craftsmanship.
When De Vincenzo joined Etro, the company itself was going through significant changes. In 2021, investment firm L Catterton acquired a majority stake in the brand. This marked a shift away from full family ownership and opened the door to a broader international expansion strategy. The arrival of a new creative director from outside the founding family was part of this transformation. It signaled that the company wanted to evolve while still maintaining the core identity that had defined Etro for decades.
Throughout his tenure, De Vincenzo tried to balance that challenge. He embraced the house’s well known paisley motifs and textile traditions while pushing the visual language into brighter and more imaginative territory. Runway collections often featured rich color palettes and layered prints that created a dreamlike atmosphere. His work suggested a modern interpretation of the brand’s bohemian roots, appealing both to long time admirers of Etro and to younger audiences discovering the label for the first time.
His final collections continued to explore this sense of creativity and expressive design. They reflected a designer who was clearly comfortable working within Etro’s heritage while still trying to expand its possibilities. Although his time at the brand was relatively short, it played a meaningful role in repositioning the house during a moment of corporate transition and changing leadership.
Etro has not yet announced who will take over the creative direction following De Vincenzo’s departure. The company is expected to continue building on its legacy of craftsmanship and textile innovation while exploring new ways to grow globally. As leadership changes continue across the fashion industry, the next chapter for both the designer and the brand will likely attract close attention from fashion observers.
For De Vincenzo, the departure closes one chapter of his career while opening the door to whatever creative opportunity comes next. His reputation for bold color combinations, intricate materials, and imaginative design ensures that his future projects will remain of strong interest within the fashion world.