Mugler Returns to Beauty with L’Oréal Paris Collaboration

Image via L’Oréal

Mugler’s long-awaited return to beauty arrives through a bold collaboration with L’Oréal Paris, raising the question of whether this launch is a one-time drop or the beginning of a larger move into the makeup world.

After more than a decade away from the beauty world, Mugler returns with a collaboration that feels both daring and inevitable. The French fashion house has partnered with L’Oréal Paris on a limited-edition makeup collection that merges Mugler’s dramatic heritage with L’Oréal’s global influence. The result is a launch that captures both nostalgia and modernity, arriving at a time when beauty is leaning into bold storytelling.

The collection centers on a cushion foundation available in ten inclusive shades, reflecting the growing interest in makeup that also delivers skincare benefits. It also features mascara, eyeliner, lipsticks, radiance sticks, and eyeshadow palettes. Each product embodies Mugler’s signature flair for transformation while remaining accessible with pricing between €14.99 and €24.99.

Image via L’Oréal

Kendall Jenner fronts the campaign, bringing Mugler’s spirit to life in visuals directed by Colin Solal Cardo. Wearing archival Mugler looks from the 1990s, including corsets and butterfly gowns, Jenner channels the house’s history of theatrical reinvention. The imagery bridges Mugler’s past with its present, underscoring the brand’s legacy of spectacle and metamorphosis.

This collaboration is more than a product launch. It signals a strategic moment for Mugler as it prepares to welcome its new creative director, Miguel Castro Freitas, during Paris Fashion Week in October. By honoring its heritage while presenting something fresh, Mugler is positioning itself firmly at the crossroads of fashion, beauty, and culture. Could this also be a test of the waters? In recent years, houses like Miu Miu, Jean Paul Gaultier, and Louis Vuitton have each entered the makeup world, suggesting that beauty is becoming an essential extension of luxury identity. Mugler’s partnership with L’Oréal may serve as a step toward something larger.

Image via L’Oréal, Photography by Colin Solal Cardo

For L’Oréal Paris, the collaboration continues a tradition of projects with high-fashion houses such as Balmain, Isabel Marant, and Elie Saab. It underscores the brand’s ability to bring high-concept beauty to a global audience. The collection will be released through a digital-first model, with availability on TikTok Shop, Tmall, Zalando, and Notino, reflecting how consumers engage with beauty today.

At its heart, the campaign speaks to empowerment. Mugler has always celebrated transformation and encouraged individuals to embrace their boldest selves. L’Oréal Paris, with its iconic promise of “Because I’m worth it,” amplifies that message. Together, they deliver a collection that is not only about makeup but also about confidence and self-expression.

Mugler’s return to beauty feels less like a comeback and more like an awakening. It is a cultural moment that balances heritage with inclusivity and accessibility. This launch is a reminder that beauty is not only about the products we use but about the power and identity we express through them.