Victoria Beckham Opens “House of VB” Pop-Up at Selfridges
Image via @victoriabeckhambeauty
Victoria Beckham brings her refined world to life with the House of VB pop-up at Selfridges, an immersive space that blends fashion, beauty, and storytelling in perfect harmony with her upcoming Netflix debut.
Victoria Beckham has opened the doors to the House of VB, an immersive pop-up at Selfridges’ Corner Shop in London that invites visitors to experience her world through fashion, beauty, and design. The installation coincides with the debut of her upcoming Netflix docuseries, creating a seamless connection between her evolving personal narrative and the modern identity of her brand. Rather than a typical retail space, the pop-up feels like entering Beckham’s private residence, offering a curated glimpse into her aesthetic universe.
Guests are greeted by a brass doorbell that plays a pre-recorded message from Beckham herself, setting the stage for a theatrical and personalized experience. Inside, a sculptural spiral staircase leads into a series of rooms that blend her fashion and beauty lines. The space is divided into zones that reflect the heart of her brand: the understated sophistication of her clothing and the refined minimalism of her beauty collection. Every element, from the layout to the music, has been designed to draw visitors deeper into the atmosphere Beckham is known for, one that feels clean, confident, and quietly luxurious.
At the center of the installation lies The Dressing Room, a curated wardrobe inspired by looks from Beckham’s Netflix series and featuring key pieces from her Autumn/Winter 2025 collection. Tailored suiting, sleek slip dresses, suede separates, and accessories in Selfridges-exclusive colors make up the capsule. Nearby, The Powder Room offers a complete beauty experience, showcasing limited-edition versions of Beckham’s bestsellers in makeup, skincare, and fragrance. Many of these shades and scents are available only within this pop-up, reinforcing the sense of exclusivity that runs throughout the project.
The House of VB will remain open through November 1, perfectly timed to align with the Netflix docuseries premiere. The dual rollout is a deliberate strategy that merges physical and digital storytelling to amplify engagement. In parallel, Beckham has partnered with Net-A-Porter to launch a capsule edit of the collection, offering fans outside of London a chance to shop the pieces online. The approach combines scarcity and accessibility, creating momentum across both retail and e-commerce platforms.
Inside the pop-up, every detail has been considered to reflect Beckham’s signature restraint and precision. A custom soundtrack composed for the space fills the rooms with a low, cinematic hum. The color palette centers on warm neutrals like cocoa, sand, and blush, while clean steel shelving, walnut furnishings, and sculptural plasterwork frame the pieces with gallery-like calm. Small personal touches such as a hidden closet, a monogrammed chaise, and subtle nods to Beckham’s early design archives add intimacy and authenticity to the experience.
Beyond its surface glamour, the House of VB represents a new kind of brand storytelling. It moves beyond commerce into emotion, offering visitors not just products but a sense of belonging within Beckham’s world. By pairing the pop-up with her streaming debut, Beckham creates a cross-platform moment that feels both modern and personal. It is a strategy that underscores where luxury retail is heading, toward experiences that fuse narrative, exclusivity, and direct engagement.
For now, Londoners have a rare invitation to step into Victoria Beckham’s universe, surrounded by her vision of modern luxury that feels refined, personal, and unmistakably her own.