Mary Phillips Gives Us the First Look at Her Makeup Brand
Image via Tal Abudi
Mary Phillips, the makeup artist known for her signature underpainting technique, is set to launch her own highly anticipated makeup brand this fall with a first teaser shared on Instagram.
Mary Phillips is a makeup artist who quietly changed the way we think about beauty. For years, she’s been the secret behind some of the most iconic faces in pop culture, Kendall Jenner, Hailey Bieber, Jennifer Lopez, and the Kardashian-Jenners, to name a few. Her work isn’t about heavy coverage or dramatic transformations. Instead, it’s about celebrating skin, structure, and subtle glow in a way that feels effortless and real.
Her signature technique, known as “underpainting,” is what put her on the beauty map beyond the celebrity world. Unlike traditional contouring, where you apply products on top of foundation, Mary’s method involves layering cream contour, highlight, and color correctors beneath the foundation. The result is a face that looks naturally sculpted and radiant, not painted. This approach took off on TikTok and Instagram, inspiring makeup lovers everywhere to rethink how they build their look, making artistry accessible without the intimidating complexity.
Today, Mary shared a soft and intimate carousel on Instagram offering a first glimpse of her upcoming makeup brand. The photos reveal creamy textures swatched on skin, close-ups of fingers blending pigment, and a quiet moment where she applies lip color both on a model and herself. These images hint at a carefully curated lineup that is likely to include complexion products designed to enhance and sculpt the skin, a nod to her famous underpainting technique where contour and highlight are layered beneath foundation for a natural glow.
The appearance of lip color in the carousel suggests she will also be offering lip products that complement her skin-focused philosophy — likely versatile, wearable shades with a focus on comfort and ease. Fans are hopeful the brand will include contouring essentials, given how central the underpainting method has been to her makeup philosophy and how it has reshaped modern makeup routines worldwide.
Industry whispers suggest the line will launch at Sephora, bringing her expertise to a wide audience eager for a fresh take on everyday makeup. This would mark a major moment for the brand and a sign of confidence from one of beauty’s biggest retailers.
What makes Mary’s work so beloved, is the blend of expert technique with an understanding of how makeup should live with the skin, not sit on top of it. Her products are expected to reflect this philosophy: creamy, blendable, and buildable, designed for layering and real life rather than just the camera.
She’s helped shift beauty culture toward embracing natural beauty enhanced by thoughtful technique. Her approach is all about working with each person’s unique features instead of masking them. That kind of expertise is rare, and it’s exactly what makes her brand launch so exciting. We’re not just getting another celebrity line. We’re getting a toolkit from a true artist who has spent years perfecting her craft on some of the most photographed faces in the world.
With the official launch coming this fall, today’s subtle Instagram preview is a promising first step. It offers a glimpse into a brand that will likely feel familiar to anyone who admires Mary’s work, understated yet powerful, minimal but deeply intentional.